Improving medium small micro enterprise’ (MSME) performance

نویسندگان

چکیده

The contribution of Indonesia's medium, small and micro to Gross Domestic Product in 2018 at 60.34%. There are MSME's weaknesses (1) business capital (2) entrepreneurship (3) product innovation (4) distributing products (5) marketing (6) mentor/coach (7) transaction recording via online (8) no branding (9) customer loyalty (10) permit. variables X leadership, innovation, financial recording. dependent variable is Y performance. correlation leadership finance has an effect, the between performance significant, shows weak. conclusion for operational management fit as well improve performance, however, not given effect on

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ژورنال

عنوان ژورنال: International Journal of Advanced and Applied Sciences

سال: 2022

ISSN: ['2313-626X', '2313-3724']

DOI: https://doi.org/10.21833/ijaas.2022.05.005